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New Chapter
The New Chapter Difference
Recipient of the 2011 Varro E. Tyler Phytomedicinal Research Award by the American Botanical Council (ABC)
We believe Nature got it right the first time. That is, nourishment, protection and health that come from a whole food complex-- not from the synthetic vitamins, minerals and chemical herbal isolates you’ll find in most supplements. In fact, we hesitate to even categorize New Chapter products as food supplements. Rather, New Chapter is supplemental food, because it is food.
Because it’s food and not chemical isolates, you get the full benefit of nature’s wisdom. This means a whole-food complex of vitamins, minerals and herbs that contain all of the plant’s active, natural biochemistries. We deliver the whole truth in every product we sell and we invite you to discover the New Chapter difference: nourishment and protection from nature’s most beneficial nutrients, just as nature intended.
Whole Food, Not Chemical Isolates
Think about this: Why do most multivitamins and nutritional supplements make your stomach upset? Because they’re synthetic chemical isolates, not food.
And why can New Chapter’s nutrients be taken on an empty stomach? Because they are a whole-food complex – something your body easily recognizes and absorbs.
The Benefit Of Nature’s Wisdom
The real power of New Chapter is that you get the full benefit of Nature’s wisdom. That means nutrients cultured in probiotics and transformed into a whole-food complex that’s rich with the thousands of beneficial, natural compounds found in nature.
This is why we prefer to think of New Chapter Whole-Food Probiotic Nutrients as supplemental food, rather than a food supplement.
Organic Ingredients
Many of New Chapter’s Whole Food Probiotic Nutrients are certified organic. The food ingredients in our Whole Food Probiotic Nutrients are grown without the use of added chemical pesticides, herbicide residues or genetic engineering. We do this because we believe organic nutrition is better for people and better for the environment. Plain and simple.
Vital Probiotic Nutrients
New Chapter’s nutrients are cultured in probiotics -- the healthy bacteria every human body needs. These probiotics are grown in a whole-food medium and literally transform our nutrients into a whole-food complex that your body easily recognizes and absorbs.
Organic, Sustainable, Sensible
In everything we do, and in every choice we make, we are committed to protecting and sustaining the natural world that provides for us and for future generations.
We Wholeheartedly Believe Organic is Better for Everyone
We are committed to using organic ingredients, living an organic lifestyle and working toward an organic, sustainable world. It is a commitment that is deep and ever growing. And it’s more than a just a company philosophy. It has long been the heart and soul of our people, especially CEO Tom Newmark, the man who leads our organic mission.
Why Organic?
- We believe the natural purity of organic ingredients is better for people.
- We believe organically grown ingredients are better for the environment.
- We believe organic, biodynamic farming helps to protect our world for future generations.
For interesting research findings on organic food, nutrition and farming, click here.
Organic Leadership
New Chapter was the first company in the world to produce a full line of whole-food complex vitamins and minerals certified to be made with organic ingredients.
Organic Commitment
We will use organic ingredients as often as possible. Many New Chapter products are certified organic, and most of our products contain organic ingredients -- grown without genetic engineering, added chemical pesticides or synthetic fertilizers.
Organic Production
We proudly grow our own organic turmeric and ginger at Luna Nueva, our very own organic farm in Costa Rica. Check out our Luna Nueva video tour or view our Luna Nueva photo gallery.
Organic Sourcing
When we source organic ingredients, we search for farms and growers who meet our rigid organic standards. We support organizations like The Organic Center to fund research on the benefits of organic and work with groups like The Conscious Goods Alliance and Whole Planet Foundation to promote the shift to Organic sustainability at home and around the globe.
CONTACT NEW CHAPTER
www.newchapter.com
90 Technology Drive
Brattleboro, VT 05301
T.800.543.7279
F.800.470.0247
info@new-chapter.com
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